Food City tests grocery delivery via hot air balloon

in Business/Food/Drink
Hot air balloons (Used under the CC-BY-2.0 license. Source: flic.kr/p/gAMBVQ)
Hot air balloons (Used under the CC-BY-2.0 license. Source: flic.kr/p/gAMBVQ)

Supermarket chain Food City tested a new grocery delivery service that utilizes hot air balloons earlier today in the Chattanooga region, where it had recently acquired and converted 29 Bi-Lo supermarkets.

This revolutionary new service takes Food City to another level, after it had previously offered its GoCart Curbside Pickup service at select locations in other markets.

Using its online store, customers select items to be delivered and lay out a cushioned, individually numbered landing pad in the household’s vicinity, over which delivery personnel carefully maneuver their hot-air balloons, weather permitting, for the grocery drop-offs.

Chattanooga is no stranger to aerial innovations, with Amazon’s PrimePult catapult-powered delivery service and Bike Chattanooga’s jetpack rental stations finding success.

If the delivery service turns out to be a success, then Food City executives hinted that they might offer a service directed toward immobile, morbidly obese customers who can lie on their backs and have food dropped directly into their mouths from hot air balloons.

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